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Gift with Purchase: The Secret to Enhancing Brand Engagement
In the fast-paced sector of Fast-Moving Consumer Goods (FMCG), where every shelf is a battleground for attention, brands are getting crafty with collectible gifts to win over consumers. These aren’t…
How Loyalty Programs Drive Long-Term Customer Engagement
In the fast-paced world of FMCG (Fast-Moving Consumer Goods) and retail, having a strong loyalty program is kind of like having a superpower against high customer turnover and cutthroat competition….
Is packaging killing the planet? FSC paper & plastic-free options for eco-friendly packaging
In the current landscape of packaging, sustainability is becoming a necessity rather than a fleeting trend. The shift toward eco friendly packaging solutions is driven by an increased global awareness…